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Kyla

DewaR

WRITER

EDITOR

STORYTELLER

STRATEGIST

LEADER

Kyla Dewar

About ME

I’ve spent over a decade creating content that connects and converts — across B2B and B2C, from blogs and social to email campaigns and brand storytelling. Along the way, I’ve mastered everything from SEO and analytics to copywriting and corporate communications. Recently, I’ve taken that experience into leadership, guiding a talented team to shape smarter content strategies, streamline workflows, and bring big ideas to life. My goal? To make every piece of content not just engaging, but impactful.

Experience

VISIT MY LINKEDIN

Current role

Team Lead, Content Marketing at Achievers

(2025– Present)

Leads a team of content creators, shapes data-informed content strategy, and serves as lead writer for the Achievers Workforce Institute. Oversees cross-channel campaigns and contributes to on-camera content to strengthen brand visibility and engagement.

Previous roles

Content Writer at Achievers

(2024 – 2025)

Created and edited content across blogs, landing pages, emails, and campaigns. Supported brand storytelling and strategic messaging through clear, engaging, and audience-focused copy.

Senior Content Writer at ServiceRocket

(2023 – 2024)

Produced demand-generation content for a global audience, including blogs, case studies, and campaign assets. Managed editorial planning and partnered closely with cross-functional teams.

B2B Content Marketing Writer at RouteThis

(2022 – 2023)

Developed and executed content across website and blog, plus managed all social channels, helping to shape brand voice and support key marketing objectives.

Content Coordinator → Content Marketing Specialist at Geotab

(2020 – 2022)

Created blogs, case studies, and email campaigns while leading employer branding initiatives and managing the company’s case study program.

Customer Support Content Specialist → Content & Communications Specialist at CareGuide

(2018 – 2020)

Owned content strategy and production across multiple website, FAQs, and social channels, supporting marketing and communications initiatives company-wide.

Publisher Operations Intern at Rakuten Kobo

(2017 – 2018)

Supported publishing partners through audiobook launches, quality assurance, and day-to-day operational workflows.

Production & Editorial Intern → Digital Assistant, Editorial → Freelancer at HarperCollins Canada

(2015– 2017)

Supported editorial teams with manuscript preparation, copyediting, and production across multiple publishing projects.

Publishing Intern → Freelancer at Scholastic Canada

(2015)

Assisted with editorial and production workflows, including content review, metadata support, and cross-team coordination.

Photo and Graphics Editor at The Ryersonian

(2015)

Designed graphics and layouts across print and digital platforms, co-led editorial meetings, and contributed written, audio, and visual journalism.

PORTFOLIO

Explore some of my most recent projects:

2026 Engagement and Retention Report

This report provides a deep dive into global employee engagement and retention trends, uncovering the factors that drive loyalty, performance, and satisfaction. It combines data and insights from diverse industries to show where organizations are thriving—and where they risk losing their best talent. Leaders can use these findings to create actionable strategies that strengthen workplace culture and retention.

2026 Engagement and Retention Report: EMEA edition

Focused on the United Kingdom, France, and Germany, this edition highlights regional engagement and retention patterns, revealing both unique challenges and effective practices. It offers actionable insights tailored to the cultural and organizational nuances of EMEA workplaces. HR and leadership teams can leverage this data to improve employee motivation and reduce turnover.

2026 Engagement and Retention Report: APAC edition

The APAC edition explores engagement and retention trends across Australia, Singapore, and Hong Kong, addressing the region’s diverse workforce needs. It identifies key drivers of employee satisfaction and loyalty while highlighting common pitfalls that can erode retention. Organizations can use this guide to create culturally aware strategies that enhance workplace performance.

External recognition report

Focusing on recognition beyond the immediate workplace, this report explores how acknowledging contributions externally can boost employee satisfaction and organizational reputation. It shows how extending appreciation strengthens relationships, fosters loyalty, and reinforces a culture of gratitude. Organizations gain practical ideas for amplifying the impact of recognition.

Manufacturing recognition report

This report explores recognition in manufacturing environments, showing how consistent acknowledgment reinforces reliability, performance, and team cohesion. It demonstrates the link between appreciation and retention in high-demand roles where turnover can disrupt operations. Leaders can adopt practical approaches to make recognition a daily practice, boosting morale and loyalty.

Financial services recognition report

High-performing employees in financial services often receive minimal recognition, creating a risk for retention and engagement. This report highlights the consequences of underappreciation and provides guidance on how organizations can recognize achievements effectively. By implementing targeted recognition strategies, financial institutions can strengthen loyalty and performance.

U.S. recognition report

This report explores recognition trends in the U.S., showing how employees respond to appreciation—or the lack thereof. It highlights the impact of recognition on performance, retention, and organizational culture, and offers actionable strategies for making recognition a consistent, meaningful practice. Organizations can use this data to better motivate and retain their workforce.

2025 State of Recognition Report

This annual report provides a comprehensive snapshot of global recognition practices and trends. It highlights how organizations are—or aren’t—creating a culture of appreciation, and demonstrates the clear link between recognition, engagement, and retention. Leaders can use the findings to design programs that make gratitude an everyday habit, improving both morale and organizational performance.

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