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Resume

Experience

2024 – Present

Content Writer

Achievers

  • Conceptualize and write clear, engaging copy for creative initiatives, campaigns and projects, including blogs, ebooks, web landing pages, emails, videos and customer stories

  • Draft compelling messaging that highlights the company's product in an HR space

  • Translate core differentiators into easily digestible messaging for an HR-focused audience

  • Deliver a consistent voice, tone, and style of writing with every piece of copy

  • Collaborate with subject matter experts, content creators, and graphic designers to produce high-quality deliverables.

2023 – 2024

Senior Content Writer

ServiceRocket

  • Developed content for a global audience with a focus on lead generation

  • Lead writer for customer-facing content like blogs, infographics, case studies, emails, web copy, ad copy and more

  • Owned the content calendar and customer journey flow for the business's core solutions

  • Served as the primary point of contact for all customer-facing content needs

  • Provided final approvals and guidance for all social media activity

  • Managed freelance writers and covered content team managerial duties for a maternity leave

2022 – 2023

B2B Content Marketing Writer

RouteThis

  • Managed social media accounts, including writing, scheduling, reporting and growth

  • Wrote, edited and produced high-quality content for the RouteThis Blog, Content Hub and website, including case studies, eBooks, web pages, webinars, infographics, etc.

  • A key driver of content strategy across all channels and platforms

2020 – 2022

Content Coordinator promoted to

Content Marketing Specialist

Geotab

  • Wrote/edited high-value content for blogs, case studies, social media, web pages, etc.

  • Lead for content development and production of employer branding content

  • Managed the corporate case study program with a focus on data-driven results

  • Managed multiple newsletters and email campaigns

2018 – 2020

Customer Support Content Specialist
promoted to

Content & Communications Specialist

  • Project lead on content marketing strategy for all company assets

  • Lead writer for 30+ FAQ pages, 6 blogs, company website and customer-facing content

  • Developed comprehensive social media campaign promotion plans for all content

  • Created workflows and content for automated customer support chatbots

CareGuide

2017 – 2018

Publisher Operations Intern

Rakuten Kobo

  • Supported external clients with day-to-day publishing requirements

  • Part of the team responsible for successfully launching Kobo Audiobooks

  • Lead traffic controller for all incoming client requests

  • Assisted with quality assurance reviews for ebook and audiobook content

2012 – 2017

Receptionist

Sheraton Resorts & Hotels

  • Managed and maintained member information and customer feedback submissions

  • Offered support to upper management and clients as needed

  • Communicated important facility information in person and via phone/email

  • Updated files and documents to reflect daily changes to the establishment

2015 – 2017

Production & Editorial Intern
promoted to

Digital Assistant, Editorial (contract)
kept on as a 

Freelancer

  • Worked directly with authors and editors to proofread fiction and non-fiction books

  • Converted over a dozen physical books into ebooks using HTML/CSS coding knowledge

  • Acted as a ghostwriter for a popular Canadian travel book (You Gotta Go Here)

HarperCollins Canada

2015

Publishing Intern
kept on as a

Freelancer

Scholastic Canada

  • Worked with the editorial/marketing department to plan annual editorial calendars

  • Managed the content creation and presentation decks for quarterly sales conferences

  • Acted as a researcher for content within a Canadian young adult novel

  • Submitted books for awards and review to various media outlets and organizations

2015

Photo Editor + Reporter + Podcast Host

The Ryersonian

  • Lead photo editor and graphic designer for all print, digital and broadcast content

  • Co-ran daily editorial meetings and regularly pitched story ideas

  • Wrote, co-hosted and produced a weekly news recap podcast

  • Wrote and edited at least three high-value news articles per week

Education

2011 – 2015

Ryerson University

Bachelor of Journalism

2014– 2015

G Raymond Chang School of Continuing Education

Certificate in Publishing

Skills

  • Content/Copywriting

  • Content Marketing

  • Editing/Proofreading

  • Content Strategy

  • SEO Optimization

  • Digital Marketing

  • Email Marketing

  • Social Media

  • Ad Copy Creation

  • Client Relations

  • Corporate Communications

  • Internal Communications

  • Research

  • Publishing

  • Employer Branding

  • Project Management

  • Freelance Management

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